Activision is taking a strategic approach to enhance interest in 'Call of Duty: Modern Warfare 4' by leveraging the release of 'GTA 6' to raise its visibility. The company has recognized a decline in media coverage for the franchise over time, which they label as the 'Call of Duty tax'. Recent articles have outlined the revival plan and the upcoming release dates for 'Modern Warfare 4' on Xbox and PC.
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