Love basketball and burritos? You can win free Chipotle during the NBA Finals
Killing time during replays was never so lucrative
www.timeout.comDuring the NBA Finals, Chipotle deployed a text-to-win promotion that offered free entrées tied to key moments, enforcing a per-game cap of 10,500 free entrées in certain runs and keyword-based redemption via a short code. TV ads carried embedded keywords to unlock BOGO deals in some years, while participation windows were noted as fast. Participants faced standard message and data rates when entering the promotion, with entrants encouraged to act quickly to secure rewards. Marketing coverage described the campaign as a mix of digital and traditional reach, combining short-code texts with televised keyword drops to drive engagement. Certain runs tied rewards to particular moments in the series, creating urgency and shareable moments for fans. Other notes referenced years when Chipotle hid BOGO deals in TV advertising, leveraging ubiquity of commercials to prompt codes and participation. Users could redeem via text to a short code, aligning with a rapid-response model that rewarded quick action over broad eligibility. The promotion followed a pattern of short entry windows, keyword redemptions, and per-game caps to manage the giveaways.