Coles launched just a flavourful butter chicken-flavoured roast chicken on Friday, 10 July 2024.
The whole bird comes conveniently pre-heated and is coated in a smooth, mildly spiced butter chicken sauce.
It hits shelves in the coming week.
The move follows a rival $10 roast chicken launched earlier this month.
The new item is part of recent food innovations appearing across stores.
Coles aims to draw shoppers after quick, flavourful meals.
It matches the $10 price of the rival product and will be sold in all supermarkets.