The late Colonel Sanders keeps on guiding KFC expansion today, with newly rolled out menu items launching in the UK and Canada to gauge demand. British diners promptly circulated the viral sandwich online after launch, triggering buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, mixing gaming culture with the brand. Back in the US the chain cut several restaurant franchises, including nearly a dozen Florida closures, shrinking its footprint. Marketing now mixes online buzz with physical stores to retain younger buyers, leaning into the late founder's recognisable image. The brand runs small changes ahead of wider rollouts, holding to a step-by-step playbook across regions.