Crocs US sales tumble as shoppers choose trainers
The rubber clog-maker claims it is competing with a "clear athletic trend" ahead of the World Cup.
www.bbc.comCrocs was seen at record revenue for 2024, reaching about $4.1 billion, boosted by growth among younger consumers, despite environmental and aesthetic critiques. The brand launched sandals and collaborations, boosting international sales and direct-to-consumer channels, while facing ongoing challenges in certain regions and competitive pressures. Recent reports highlight strong performance from new sandal launches and lifestyle accessories, reinforcing Crocs as a fashion-forward, comfort-focused brand rather than a sole utility clog. Analysts see Crocs as expanding its reach beyond basics to a broader lifestyle label.