Here are the latest notable updates on Ferrari Luce pricing:
- Ferrari Luce price rumors point to a starting price around €550,000 to €647,000, depending on the market and sourcing; multiple outlets cited Bloomberg as the basis for the figure, with potential +/- up to 10% variance before finalization. This would place Luce as the most expensive Ferrari in the lineup aside from invite-only special editions.[2][3][4]
- Reports circulated in April 2026 ahead of the Luce’s May reveal, with Italian and international outlets noting the high starting price and suggesting the final price could shift before official pricing is locked in.[4][2]
- Bloomberg and Bloomberg-sourced coverage indicated the Luce would sit atop Ferrari’s lineup in price, reflecting its position as the brand’s first all-electric model and its ultra-luxury positioning.[2][4]
Key takeaways
- Expected starting price: roughly €550,000 to €647,000 euros (approx. $590k–$704k USD, depending on exchange rates and market adjustments).[4][2]
- Final pricing could vary up to 10% before official release.[2][4]
- Luce is Ferrari’s first electric model and is positioned at the top end of the lineup in terms of price and exclusivity.[4][2]
Would you like a quick comparison table of Luce pricing rumors across sources, or a brief digest of how this price point compares to other recent high-end Ferraris (e.g., Purosangue, SF90, etc.)? I can also pull the latest official Ferrari statements if you want the most authoritative numbers.[2][4]
Sources
Ferrari’s first ever EV will be called Luce, and here’s a sneak peek at its retro-modern interior. Read more!
www.selectcarleasing.co.ukIf true, that would make the new electric Prancing Horse's base price nearly double that of a 296 GTB.
www.roadandtrack.comThe Prancing Horse brand has reportedly settled on a preliminary starting price for its first EV ahead of the car's May reveal.
www.caranddriver.comBloomberg reports that the Ferrari Luce will start at €550,000 in Italy, making it a full €100,000 more expensive than the V12-powered Purosangue SUV.
www.motor1.comFerrari is launching its first all-electric car, the Luce, a four-door model priced over €500,000, despite doubts over electric sports cars.
auto.economictimes.indiatimes.comFerrari apparently put a price tag on its upcoming all-electric vehicle, the Luce. It’ll have a starting cost of around $647,000 (€550,000), according to Bloomberg sources. Prospective customers sure have a tough decision ahead of them. Multiple people consulted by Bloomberg say that the Ferrari Luce will have a starting price of over half a million euros, give or take 10%. That makes it a lot more expensive than the V12-powered four-seater Purosangue with coach doors that has an MSRP of...
www.autospies.comFerrari Luce: 550.000 euros for the brands first electric model
www.phprentacar.ro①Thelatest information shows that the starting price of Ferrari's first all-electric model, Luce, is set at 550,000 euros (approximately 4.4 million RMB), significantly higher than the starting price of around 450,000 euros for the internal combustion engine model Purosangue; ②The new model will be officially unveiled in Rome next month, and its market performance will test whether supercar users are willing to embrace high-end electrification while also validating the residual value potential...
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