Fitbit is back with surprise new tracker that's cheaper than you'd expect
The Google Fitbit Air is a Fitbit for a new AI era.
www.express.co.ukHere’s the latest on Fitbit Air as of early May 2026.
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What it is: Fitbit Air is Google’s screenless fitness tracker designed for continuous health monitoring with a focus on AI-driven coaching via Google Health. This marks a return of Fitbit-branded wearables after a quiet period since earlier models. [source: press coverage and Google blog announcements summarized in multiple outlets][5][10]
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Key features: continuous heart-rate monitoring with AFib alerts, blood oxygen tracking, sleep stage insights, automatic workout detection, and up to about a week of battery life. It’s designed to be lightweight and comfortable, with charging that aims to deliver a full day’s power in minutes.[1][2][3]
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Software and ecosystem: Fitbit Premium is being replaced by Google Health Premium, with Google Health Coach integration and AI-assisted health recommendations. The Google Health app (formerly Fitbit app) is the central interface for data and insights.[2][10][1]
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Availability and pricing: pre-orders began in early May 2026, with official sales starting later in May in multiple regions. The device is marketed at an accessible price point (around $99 USD in some reports) and is compatible with Android and iOS.[4][6][1][2]
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Market context: Google is positioning Fitbit Air as a budget-friendly, screenless option in the AI-health-tracking space, potentially appealing to users who want health metrics without on-device distractions. Reviews highlight battery life, sensor suite, and the shift to Google Health branding.[6][2][5]
If you’d like, I can pull up a short, side-by-side comparison with other screenless trackers and a quick pros/cons list based on the most recent reviews. Would you prefer a local Maltese-friendly recap or a global snapshot?[1][2]