‘Today,’ ‘GMA’ & ‘CBS Mornings’ Ratings Show Dramatic Swing
Which show came out on top last week?
www.nbcrightnow.comHere’s the latest overview of GMA, Today, and CBS Mornings ratings, based on recent period data.
- Recent winner among the three: Good Morning America (GMA) has recently led in total viewers and often tops the key 25-54 demo in several weekly Nielsen samples, with noted swings depending on the week.[1][4]
- Recent Week/Period highlights:
- Week of July 21, 2025: GMA led in total viewers (about 2.625 million) and demo viewers (around 481k), overtaking NBC’s Today for that week.[1]
- Week of March 24, 2025: GMA led in total viewers (about 2.604 million) but Today posted a stronger 25-54 demo (about 609k) despite lower overall audience; CBS Mornings trailed in both metrics.[2]
- Early 2025 quarter: Today topped total viewers for the quarter, with about 2.701 million; GMA closely followed in total viewers but trailed in the 25-54 demo; CBS Mornings was slightly behind in total and demo during that period.[5]
- Longer-term trends:
- Over parts of 2024–2025, there were notable shifts with GMA briefly reclaiming top status in both measures for certain weeks, then returning to the usual mix of leads depending on week and market factors.[4][5]
- Overall, all three shows experienced fluctuations year over year, with no consistent, sustained dominance by any single program across all metrics, though GMA and Today have alternated top spots in different weeks/demos.[3][2][1]
If you’d like, I can pull the most current weekly Nielsen numbers for you and present them in a compact table with week-by-week totals and 25-54 demo figures. I can also provide a short visual (bar chart) showing the latest three-week trend to compare how each show performs across both total viewers and the key demo.