Here’s what’s currently circulating about the Pepsi Rolex discontinuation:
- Multiple outlets and hobby channels have claimed that the GMT-Master II “Pepsi” 126710BLRO has been discontinued, with some sources suggesting a formal confirmation in 2026 around Watches & Wonders. These reports are mixed, and Rolex typically does not confirm product changes ahead of official announcements.[1][2][4]
- Some videos and blogs amplified the rumor, but reviewers note that dealer listings and stock positions can fluctuate for reasons other than a formal discontinuation, such as allocation, restocking delays, or temporary removals from websites. The consensus among several industry watchers is to treat this as rumor until Rolex or authorized dealers issue an official statement.[3][1]
- News outlets in various regions have echoed the discontinuation narrative, with prices on secondary markets reportedly spiking as supply tightens and demand remains high, which is a common pattern when a flagship model is perceived to be ending production.[4][5]
If you’d like, I can narrow this down to a specific region or outlet, or summarize the latest official statements from Rolex once they’re released. Would you prefer a quick country-by-country snapshot or a focus on Rolex’s official communications?[2][1][4]
Sources
The sudden disappearance of Rolex Pepsi is more than a headline for collectors. It points to a larger reset in how Rolex is managing scarcity, continuity, and demand at the top end of its catalogue. In the latest 2026 changes tied to Watches & Wonders, the GMT-Master II reference commonly known as the Pepsi is …
www.el-balad.comThe iconic red-blue Rolex series has seen a huge price surge after a move that had stunned watch lovers worldwide, as at Watches and Wonders 2026, Rolex had officially discontinued the GMT-Master...
www.thenews.com.pk*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scrol...
news.azA classic Rolex watch model has been discontinued this year, and some collectors may get to cash in on a surge in demand.The Rolex GMT-Master II with a red-and-blue bezel is also known as the "Pepsi" due to its resemblance to the soft drink's logo.A favourite among Rolex enthusiasts, the "Pepsi" has over seven decades of history, noted art and...
www.asiaone.comRead about the discontinuation rumor of the Rolex GMT Master II 126710BLRO "Pepsi." Learn where the rumor came from, and if they might be true.
www.watchguys.comRumours surrounding the Rolex GMT Master II 126710BLRO, better known as the Pepsi, have resurfaced once again ahead of Watches and Wonders 2026.
www.sgwatchinsider.com