First look: Rams go dark mode with their new ‘rivalries' uniform
The Rams will wear their new "nearly black" uniforms against the Seattle Seahawks against the Seattle Seahawks on Nov. 16 at SoFi Stadium.
www.latimes.comDirect answer: The Rams revealed their new uniforms around 2020 and have since iterated with occasional special editions, including dark/alternate looks in later seasons; the most recent notable changes were the 2025 “Midnight Mode” Rivalries/alternate uniforms. For the latest specifics, I can pull current articles if you want a fresh update.
Context and quick highlights:
- 2020 launch: Rams Royal, Sol, and Bone palettes with a chrome blue helmet and gradient numbering; introduced via AR experiences and in-game previews.[1][2]
- 2025 updates: a notable dark “Midnight Mode”/Rivalries look, announced as part of the NFL Rivalries program, with near-black uniforms and blue/yellow accents; this edition highlighted against the Seahawks on the schedule.[3]
- Fan reception and branding: mixed reactions to logo and uniform changes were noted at the time of the 2020 reveal, with owners and executives acknowledging some time may be needed for fan adaptation.[2]
Would you like me to search for the very latest news up to today and summarize any new uniform announcements, schedules, or official team statements? I can pull current sources and provide a concise update with citations.