Stan Sport has obtained the English Premier League broadcast rights in an A$800 million deal. The Australian reported that Nine, the parent group, scored an own goal with the acquisition of rights. The rights deal keeps the Premier League present on Stan Sport.
Nine controls Stan Sport. The package is described as a billion-dollar bet that the EPL can boost subscriber growth for the streaming service. The Australian called the move as an own goal, a term for a costly mistake.
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