appeared at news coverage over the past year showing normalization of profanity across platforms, where swearing is common in casual speech. Across the UK and US, experts note that perceptions of offensiveness depend on context and audience even as usage expands. Swearing is becoming more acceptable, acting as emphasis, camaraderie, or surprise, rather than aimed insults. Its shock value is shrinking in many contexts. Recent reporting has highlighted the normalization across channels, including schools and online communities. Across the UK and US, usage is broader, yet perceptions of offensiveness still vary by setting and audience.