Sydney Sweeney's new Novig commercial has drawn heavy criticism.

The Hollywood Reporter says critics describe the spot as sexualized and point to damage to women in sports.

Certain critics argue the ad is proof that women in sports face disrespect.

An outgoing cast member from SNL also made fun of the bare-chested commercial.

In a separate development, Barron's reports that prediction markets featuring Sweeney and LeBron James are rolling out a big NFL ad campaign.

Sweeney addressed the Novig partnership in a Complex interview focused on a new Just Sports effort.

The ad has been called unacceptable and gross.