Target will enforce unusually strict rules for the Pokemon 30th anniversary trading card set release. These measures are tighter than typical of a retail launch. Long lines formed at stores, including in San Antonio. Fans lined up in Australia to get the cards. Many fans were left disappointed because stock sold out quickly. Guides now advise checking the exact Target drop time before the release to secure cards before shelves clear. The strict policy applies to the anniversary drop, that has driven heavy demand. Buyers should prepare early and know the exact release time to avoid missing out.