Target recently launched a new line of Pokémon-themed water bottles produced alongside Owala. The highly anticipated collection officially went on sale Sept. 16, but some observant shoppers spotted the bottles in stores before the official launch.

Strong in-store customer numbers at Target locations will likely decide how well the exclusive bottles perform. Meanwhile, Pokémon sellers are pushing back against scalpers who hoard merchandise at inflated prices.

Two major platforms, Mercari and Pokémon, blocked listings of unopened 30th anniversary products from their marketplaces. Following this, numerous collectors said their Pokémon TCG orders cancelled without warning.

Across the Atlantic, Pokémon Center advance orders for 30th anniversary items in the United Kingdom faced delays, disappointing eager buyers there.