Latest News About Wild Turkey

I can summarize the latest public reporting I see on Wild Turkey, focusing on Wild Turkey bourbon. If you want, I can fetch fresh updates for you.

• Wild Turkey (the bourbon brand) issued a new global marketing campaign in 2025 centered on the tagline “When You Know It’s Right, Don’t Change a Damn Thing,” highlighting its heritage and Master Distiller leadership. This marks a bold positioning move for the brand in a crowded spirits market.[3]
• In 2025, Wild Turkey also announced other campaigns and initiatives, including launches tied to Creator/mentorship programs and broader “Trust Your Spirit” messaging as part of a broader branding push.[3]
• Company communications and industry coverage around that period emphasized product releases in the Masters Keep line and related expressions as part of annual brand storytelling, with coverage noting the Kentucky heritage and the Russell family’s influence on the brand's identity.[6][8][3]

If you’d like, I can pull current, real-time headlines and provide a concise news brief for today, including any major product announcements, campaigns, or executive updates. Also tell me if you want updates focused on Wild Turkey bourbon specifically or broader brand news (including any adjacent Wild Turkey ventures).

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