The Australian branch of Prime, the viral energy drink linked to influencers Logan Paul and KSI, went into administration. Administrators assumed control after the business fell into debt of several million dollars. News.com.au, the Herald Sun and 7NEWS reported the move on Friday. The collapse succeeds a period of financial strain and unpaid supplier invoices. Employees are left uncertain while the brand’s Australian operations are paused. The administrators will assess assets and search for purchasers, with a report anticipated shortly. The process is expected to determine the future of the Australian Prime business.