Sydney Sweeney is drawing criticism over a fresh sports trading app ad from Novig featuring nudity. Critics claim the racy campaign undermines women in sports. The ad is now on display as a billboard in Times Square, and some coverage labels it explicit. Sweeney also faced criticism for an SNL sketch, and a co-star said she wanted breast jokes. In a separate development, old photos of Sweeney from 2011 have attracted millions of views. Novig is promoting a promotional code with Fox Sports for NFL Sunday.